Accuracy, timeliness and precision of diagnosis and treatment are top of the wish list for any person diagnosed with cancer. And now, with the launch of a new, world class PET CT scanning service, Ascot Radiology is helping patients and their doctors in the fight against cancer.
Event management and media relations was the brief to spice communications group, and securing the Prime Minister as the Guest of Honour was top of the list of priorities.
Spice worked with the client to organise an afternoon event, timed to fit in with the Prime Minister’s timetable, followed by a tour of the new facilities and clinical presentations by experts in the field.
Oncologists and referrers were the main target audience and media were also invited to join in the celebrations. A number of media angles and interview opportunities were developed, particularly for industry publications.
Ascot Radiology is recognised as one of the leading providers of diagnostic imaging in Auckland and this investment helps to cement its position as a world class radiology provider.